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Professional Organizers: Are you looking to sell your Unique Organizing Service or Product on the Web?
Or have you thought about building a Web site to promote your Organizing Services? I encourage you to do some research before hiring a Web Designer.
Having a Web site can be a great marketing vehicle for your Organizing Service, and it can also develop into a side-business which brings in multiple income streams.
For many Professional Organizers, there tend to be seasons. Busy Season or Slow Season.
Developing your Web site into an Online Business is a great solution for the Slow Season. In addition, if you have last-minute appointment changes or cancellations you can use that unexpected time to work on marketing or building your site.
I have found that my Online Organizing Business provides the balance I need throughout the year. When my offline service is slow, I work on my site. When I am busy with clients, I let the site work on it's own. Not really! But I do have my site to the point that I can leave it for a bit and my traffic continues to grow.
How does it do that?
I use a block-by-block site building suite of tools that comes bundled all together and takes care of all that "techie" stuff allowing me to build my business...both online and offline. Its called SBI! and is a great solution for me, a do-it-yourselfer who didn't know much about the internet.
Just click around Home Organize It! which I am building (continuous work-in-progress) by myself using SBI! Take special notice of some differences you may see here as opposed to other organizing sites. You will see a lot of relevant CONTENT that's all about Home Organizing.
Visitors to Home Organize It! average around 100 per day. These visitors may view from one to more than eighty pages (growing all the time) when on the site. Thats a lot of page views!
How does my traffic build? through a combination of providing theme-specific content and an SBI! tool that submits my pages to the Search Engines automatically with one click on my part. I love that!
You won't find any heavy selling on Home Organize It! either. My job is to provide what my visitors are looking for (Home Organizing Info) then offer them well-researched choices.
For example, with my offline organizing business I can't offer services to people out of my area. However, I can recommend Professional Organizers in other states/countries through NAPO (National Association of Professional Organizers) contacts and possibly earn a Referral Fee.
I can recommend a local Cleaning Service (related but non-competing) or an Interior Decorator (also related, non-competing) and receive Referral Fees. See how it works?
Referral Fees are just one of the many, many ways you can begin to develop multiple income streams with your Web site. For other examples, visit Work From Home and release your imagination!
I decided I needed a Web site after getting Yellow Page Ad quotes. You can get SBI! for less than the cost of a Yellow Pages Ad which is unbelievable when you start using some of the easy-to-use capabilities of this suite of tools.
I now have the ability to reach anyone doing a search for Professional Organizers in my state, town or county. People can find me by Specialty, Topic or Profession, to name a few. When I advertised in the Yellow Pages, my ad was stagnant. People could only find me under one category and only in the phone books I had an ad in. Not only that, folks are storming the net to search for literally EVERYTHING!
The Search Engines are dumping gazillions of dollars into their "Local Searches" which is great for any local small business who hopes to be found online. I'm thinking...goodbye Yellow Pages is not too far in the future.
Your Organizing Business Web site can be an ever-changing brochure. You can offer specials, discounts and seasonal promotions. With SBI!, it's a snap to change page content which saves me time and money. (No high-priced Web designer necessary).
I think of it as building my independence. Before I was dependent on unreliable marketing tools and an unpredictable work situation. With my Web site, I can tweak and change with a few clicks...literally. I can remove what's not effective and try new things every week. Not only all that, it's FUN! The possibilities are staggering.
If you have questions about Solo Build It! or would like help figuring out if Solo Build It! would be of value for what you're planning and how, please call:1 888-987-3669 (+450-458-5613 outside of North America).
I wish you all the best with your Professional Organizing pursuits.